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"Marketing is NOT sales. Marketing . . . is how you transform yourself
from an annoying pest into an invited guest in your prospect's home.

Ben Hart - $500 Million Direct Mail Marketing Expert 

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Hello ISS Friends:

Here are some resources for you. Feel free to use them personally, but don't share them with others, 
and please don't publish them.  Hope they help, and please give me some feedback.
Bill Thomas

How Discovering the "Marketers Mindset" Tripled My Brick-and-Mortar
Profits . . . and Eliminated 80% of My Work
 Power Point Presentation
How to Set Up New Domain Names to Make Split Testing Possible
(and avoid the new Google display URL Rule - April 1, 2008)

Rules for Creating Undeniable Differentiation

The Six Most Powerful Marketing Concepts

How to Write Your Killer USP

Recommended Resource: "Differentiate or Die: Survival in Our
Era of Killer Competition" by Jack Trout


only Marketers Mindset

Local Business Online Profile

NEW Free Book from a $500 Million Direct
Marketing Expert

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